Pinterest is unusually specific about the image shapes it favors, and pins that don’t match the platform’s preferred aspect ratio tend to get less visibility in feeds and search results.
Recommended pin dimensions
Pinterest recommends a 2:3 aspect ratio, with 1000 × 1500 pixels as a commonly used size that fits this ratio well. Taller pins (up to a point) tend to take up more visual space in the feed, which is part of why Pinterest content creators often lean toward the tall end of acceptable ratios.
Why extremely tall pins get cut off
Pinterest caps how much of a very tall pin displays in the main feed, cropping and adding a “see more” style truncation to images taller than roughly a 1:2.1 ratio. Staying close to the recommended 2:3 ratio avoids this truncation while still getting the visibility benefit of a taller format.
Square and standard pins
Square pins (1000 × 1000) and standard pins (1000 × 1500) both work and display without cropping, but tend to occupy less vertical feed space than the recommended tall format, which can mean somewhat less visibility per pin.
Pinterest Idea Pins (multi-page)
Idea Pins use the same 1080 × 1920 pixels (9:16) format as Stories on other platforms, since they’re a full-screen, swipeable format rather than a static feed image.
Text and design tips specific to Pinterest
- Leave some breathing room at the top and bottom, since Pinterest overlays its own UI elements (save button, profile info) on parts of the image
- Bold, readable text performs well since Pinterest is often browsed quickly, similar to scanning a magazine cover
- Vertical images with a clear focal point near the top tend to grab attention before someone decides whether to scroll past
To hit Pinterest’s exact recommended ratio without manual cropping guesswork, resize your source image to 1000 × 1500 directly rather than uploading an arbitrary size and hoping Pinterest’s crop looks right.